Fraktul provide complete rebranding for multi-centre leisure provider
Fraktul has worked closely with the team at Live Active to develop the corporate brand and associated sub-brands.
We have developed the corporate brand as well as seven sub-brands which will be used across the 15 venues operated by this 600 employee organisation. Fraktul has provided:
- • Brand guidelines for each brand
- • Promotional material designs, e.g. posters
- • PowerPoint template
- • Brand cards
We have worked closely with the team at Live Active to identify new printing technology, which will improve quality and reduce costs, as well as other value-adding proposals and creative concepts.
Karen Taylor, Marketing Manager for Live Active says “Live Active Leisure have worked with Fraktul over the last 12 months to develop a new corporate brand and associated sub-brands. In that time we have been very impressed with the level of creativity and flexibility that Fraktul have shown, at all stages of the project. Added to this, they have shown a real interest in and a commitment to the success of the project which has mattered greatly to us in this busy time. We fully expect it to have a positive impact on our customers experience and subsequently improve our financial results.”
The new branding was launched at the opening of a pop up shop at St. Johns Shopping Centre in Perth.
Stephen Gorton, Fraktul MD said “We’re very very pleased to have supported Live Active in the development of their new corporate identity. We appreciate the importance and positive impact this organisation has on the health of our community.
Sean Stembridge, Fraktul Creative Director added “The teams have worked really hard to ensure that the new brands are resonate with their target audience and can be used in a wide variety of promotional material.”
If you’re curious to see how we could help refresh or develop your brand, do call 01738 237850 for a chat.