A Day in the Life of a Modern Apprentice

Photo of Ross on couch

A Day in the Life of a Modern Apprentice

I’m Ross, and I’m a Digital Marketing Apprentice at Fraktul. Since it is National Apprenticeship week, we decided to celebrate by looking at a day in the life of a Modern Apprentice.

As a modern apprentice, I start my day just like every other team member. I come in at 9:00, boot up my laptop and check my emails, just like everybody else, catching up on everything that’s happened overnight. As we are working with clients in the States, it’s not unusual to see an email come in at 2:30 in the morning, so we need to be quick to react.

I usually then meet with Stephen, our Managing Director, and we’ll discuss all the things in my diary for the day. It always gets a makeover of some sort, but it’s an important part of making sure nothing slips through the cracks.

As a Modern Apprentice specialising in Digital Marketing, my role is a very varied one. I rarely have two days the same, and despite only being an apprentice, I work closely with a number of our clients.

My role consists of a number of different responsibilities, however they mainly focus around online marketing. I do a lot of social media marketing, online advertising and email marketing, but my role extends beyond just that. I’ve been involved in all sorts of marketing tasks, from brochure production to advertisement design and much, much more. One particularly diverse project I was involved in was the organisation of the Binn Group Business Star Awards promotional goods, which involved researching gifts, drafting artwork and placing orders, making sure everything arrived in time.

Having graduated with a HND in Journalism prior to becoming an apprentice, I am involved in a lot of copywriting, proofreading and video editing. Remaining in the creative industries, I am able to put my own stamp on the work I do, which is one of my favourite aspects of the job. One of my favourite tasks I’ve had was creating an infographic for Scotland’s largest waste management firm Binn Group. I was given the role of creating visualisations to represent the quantities of materials.

Since joining the team, I have a core calendar, almost, of these specific duties, however as a marketing firm which works with such a diverse clientele, there are days where I receive tasks I’d never have expected to do. Because of this, I never get bored and am always developing new skills.

At the end of the day, I submit my timesheets like the rest of the team, and update any work I’ve completed towards my apprenticeship online. The Apprenticeship has helped build the foundations of my knowledge in the marketing industry, and once it is complete, I will be looking to continue to build on them.

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