Blog

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A Day in the Life of a Modern Apprentice

I’m Ross, and I’m a Digital Marketing Apprentice at Fraktul. Since it is National Apprenticeship week, we decided to celebrate by looking at a day in the life of a Modern Apprentice. As a modern apprentice, I start my day just like every other team member. I come in at 9:00, boot up my laptop and check my emails, just like everybody else, catching up on everything that’s happened overnight. As we are working with clients in the States, it’s [...]

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Website design – Self-build or custom design, what is best?

Today, despite the promotional opportunities offered by social media, your business website is still an important tool when it comes to attracting new customers. When deciding whether to refresh your current website or start again with a new design, there are plenty of options to choose from. DIY website solutions such as Wix or Weebly are just a couple of examples. Professional web companies like Fraktul work with you to design and develop a website tailored to meet the wants [...]

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If you always do what you’ve always done…

If you always do what you have always done, then you'll always get what you have always got. OK, so this may, or may not have been uttered by Henry Ford, or Mark Twain, but it's been around for at least four decades. This statement, along with, "If it ain't broke, then don't fix it." has always provided a positive reinforcement for inertia.

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Using Facebook as an effective marketing tool

Some business owners still question the power that Facebook can have to work as an effective marketing tool, despite Facebook now having over one billion active users. Many companies are now being converted and tapping into this vast audience, successfully gaining leads and generating clients from simply creating and correctly using this largely free resource. We’d suggest, that you don’t mock it until you’ve tried it!