Strategy

LW Haddow Photoshoot

LW Haddow team looking snappy in photoshoot

LW Haddow’s photoshoot in March provided them with a fantastic collection of images which they have already put to good use. The stunning photos feature LW Haddow’s highly experienced and friendly team of plumbers and electricians along with their fleet of vehicles, on Perth’s South Inch. The corporate photos, which have already been used on LW Haddow’s estimate folders and website, are a great resource for marketing collateral, and Fraktul Managing Director Stephen Gorton, who organised the shoot, knows how much [...]

Image of tiger leaping over cat

If you always do what you’ve always done…

If you always do what you have always done, then you'll always get what you have always got. OK, so this may, or may not have been uttered by Henry Ford, or Mark Twain, but it's been around for at least four decades. This statement, along with, "If it ain't broke, then don't fix it." has always provided a positive reinforcement for inertia.

Fraktul Managing Director outside Kingspark Memorials premises with owners James and Kathleen Carcary
Kingspark Memorials branding purple and black text
Kingspark Memorials business card stack
Kingspark Memorials Stationery in purple and black

Kingspark Memorials brand launch

Kingspark Memorials on Canal Street, Perth is a new start-up business, established in 2014. They provide a wide range of memorials with various types of stone, styles, finishes and decoration available. The team at Kingspark can help select the perfect memorial. They provide a comprehensive cleaning and restoration service and their experienced team can restore a memorial back to its original best.

Glebe House brand showing logo with text 'Glebe House Boutique Bed & Breakfast' in brown and grey
Glebe House business cards
Glebe House stationery set showing branded letterhead, business cards and compliment slip
Glebe House postcard front and back design

Glebe House brand launch

Glebe House is an historic country house set at the heart of the charming conservation village of Dunning, Perthshire. The house offers bed & breakfast hospitality with two private rooms - bedroom, en-suite and lounge. Fraktul was asked to create a brand for this new start-up business that was clear, high quality, sophisticated and natural, but not “twee” in any sense.