Dundee Botanic Garden

Project Description

Fraktul worked with the team at the Friends of Dundee Botanic Garden, providing a wide range of marketing services from research, interviews with potential donors, brand development, brochure design, financial planning, marketing strategy and copywriting, to graphic design and printing. The purpose of the project is to raise £3million for an endowment fund to support the garden.



Brand development
Financial planning
Marketing strategy
Promotional goods
Brochure design
Graphic design

Dundee Botanic Garden, Dundee

Our team worked to develop a range of support options for private donations and corporate sponsors. We costed promotional and support materials, including memorial benches and native Scottish hardwood plaques, developing a clear range of packages, with tiered benefits. Value-added work included new point-of-sale material for the garden and cafe, as well as potential promotional and partnership opportunities.

Part of the University of Dundee, the Garden has a wide range of plants, with fine collections of conifers and broad-leaved trees and shrubs, tropical glasshouses, water garden and herb garden. Located in 9.5 hectares of land near the banks of the River Tay, the Garden features many species of indigenous British plants as well as collections of plants from all the continents of the world.

The Garden is committed to Education for people of all ages, with more than 80,000 visitors every year. The Garden has a popular café and gift shop with plant nursery, whilst regular art exhibitions are hosted in the Visitor Centre, and facilities exist for holding receptions and meetings.

Gordon Ramsey, from the Dundee Botanic Garden Endowment Trust was delighted with the service provided by Fraktul.

Fraktul Managing Director, Stephen Gorton is thrilled to see the success that Dundee Botanic Garden has had: “It has been a great experience for our team to work with Gordon and the team at Dundee Botanic Garden. We are pleased to see the success that our marketing support has enabled.”

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