Perthshire Flooring

Project Description

Fraktul provided a comprehensive rebranding package for Perthshire Flooring, including copywriting, marketing strategy support, signage, photography and online with website / social media.

The effect on the business has been profound, with a significant increase in sales as a result of the customer focused marketing activity.


Marketing strategy
Vehicle branding
Graphic design

Perthshire Flooring, Perth

Perthshire Flooring, based in Perth supplies and fits carpet, rugs, vinyls, laminates and solid wood flooring. Their showroom, in Canal Street Perth, has over 4,500 feet of space and there’s plenty of parking. They have been supplying and fitting carpets in Perth for over five years. Now, with a huge selection and a great installation team, they can help you with fantastic flooring, whatever you’re looking for.

So, whether you’re looking for a small carpet for a bedroom, or you’d like some real wood flooring for your dining room, pop down and they will be able to help.

The team at Fraktul rebranded Perthshire from Easy Carpets. The old brand was low budget, the signage was cluttered and the web presence was weak. Rebranding at the start of 2013 and a change in customer focus, has provided a dramatic effect on Perthshire Flooring’s business.

Garry Cumming, MD of Perthshire Flooring, says “We worked with Stephen to develop our marketing strategy, which resulted in our new brand Perthshire Flooring. This works alongside the established Easy Carpets brand, which has been trading in Canal Street since 2009.

We wanted a high quality brand image, to represent the quality of our flooring materials and to better indicate the wide range of flooring types we now provide. We’re really pleased with our new brand, which is vibrant and professional.”

The rebranding exercise included new logo and visual image, which has been developed for signage, advertising, promotional material, stationery, staff clothing and vehicles. The process also included a new website and development of social media, to engage better with customers.

Garry went on to say “This investment in our brand, alongside increasing our range of flooring and showroom improvements has been worthwhile, as we have seen a 35% increase in business since implementing these changes. I’m really impressed with the comprehensive service that has been provided, giving the whole business a really strong visual identity.”

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