Hello! My name is Alastair, and I am on a marketing internship with Fraktul marketing. As part of my business management with marketing degree at Robert Gordon University in Aberdeen, I can spend the third year of my course in business, learning the practical aspects of my course and putting all the theory I have (hopefully) learnt into practice! I am doing a monthly blog detailing what I have been up to each month at Fraktul and elements of work [...]
I’m Ross, and I’m a Digital Marketing Apprentice at Fraktul. Since it is National Apprenticeship week, we decided to celebrate by looking at a day in the life of a Modern Apprentice. As a modern apprentice, I start my day just like every other team member. I come in at 9:00, boot up my laptop and check my emails, just like everybody else, catching up on everything that’s happened overnight. As we are working with clients in the States, it’s [...]
The creation of a great logo doesn't just mean developing a lovely looking design. There are many factors which need to be taken into consideration to ensure the logo not only looks great but also works successfully for the organisation. Continue reading “9 elements to a great logo design” »
If you always do what you have always done, then you'll always get what you have always got. OK, so this may, or may not have been uttered by Henry Ford, or Mark Twain, but it's been around for at least four decades. This statement, along with, "If it ain't broke, then don't fix it." has always provided a positive reinforcement for inertia.
OK, so lets start at the beginning… What is a logo? Wikipedia summarises it quite well – ‘A logo is a graphic mark or emblem commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).’ Do you need a logo? We often hear people asking, ‘Do I really need a logo, will it really help my business’ [...]
New Years Resolution down the pan? Maybe we can help… OK, so most of us start the New Year with great intentions. This year, however, it’s probably more important than ever to have a clear marketing plan, with defined business goals and achievable tactics, which you can actually deliver.
Some business owners still question the power that Facebook can have to work as an effective marketing tool, despite Facebook now having over one billion active users. Many companies are now being converted and tapping into this vast audience, successfully gaining leads and generating clients from simply creating and correctly using this largely free resource. We’d suggest, that you don’t mock it until you’ve tried it!