Fraktul are delighted to see the Creative Upholstery brand being used on the business’s company vans. As advocates of vehicle branding, the team at Fraktul understand how big an impact it can have on a business like Creative Upholstery. Fraktul designed Creative Upholstery’s new brand, website and stationery, and the team are pleased to see the brand being utilised in new ways. Managing Director at Fraktul Stephen Gorton is pleased to see the Perth business continue to make the most of [...]
Fraktul were delighted to be part of the team joining Innis and Gunn's launch of the new brand for the Inveralmond Brewery and the new Edinburgh Pale Ale (EPA). Fergus, Founder of the Inveralmond Brewery was pleased to be celebrating 20 years and Ken the Head Brewer took our taste buds on an educational odyssey. Beer will never taste the same again. Our team has worked with the Inveralmond Brewery for some time, delivering point of sale material and marketing/promotional [...]
The creation of a great logo doesn't just mean developing a lovely looking design. There are many factors which need to be taken into consideration to ensure the logo not only looks great but also works successfully for the organisation. Continue reading “9 elements to a great logo design” »
Fraktul has supported local Perth based business Perthshire Flooring, to re-brand. The rebranding exercise included new logo and visual image, which has been developed for signage, advertising, promotional material, stationery, staff clothing and vehicles. The process also included a new website and development of social media, to engage better with our customers.
OK, so lets start at the beginning… What is a logo? Wikipedia summarises it quite well – ‘A logo is a graphic mark or emblem commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).’ Do you need a logo? We often hear people asking, ‘Do I really need a logo, will it really help my business’ [...]