The creation of a great logo doesn't just mean developing a lovely looking design. There are many factors which need to be taken into consideration to ensure the logo not only looks great but also works successfully for the organisation. Continue reading “9 elements to a great logo design” »
Fraktul has worked closely with the team at Live Active to develop the corporate brand and associated sub-brands. We have developed the corporate brand as well as seven sub-brands which will be used across the 15 venues operated by this 600 employee organisation.
OK, so lets start at the beginning… What is a logo? Wikipedia summarises it quite well – ‘A logo is a graphic mark or emblem commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).’ Do you need a logo? We often hear people asking, ‘Do I really need a logo, will it really help my business’ [...]