The creation of a great logo doesn't just mean developing a lovely looking design. There are many factors which need to be taken into consideration to ensure the logo not only looks great but also works successfully for the organisation. Continue reading “9 elements to a great logo design” »
Fraktul has worked closely with the team at Live Active to develop the corporate brand and associated sub-brands. We have developed the corporate brand as well as seven sub-brands which will be used across the 15 venues operated by this 600 employee organisation.
Fraktul has been working with Harvey Carruthers, Partner at Tay Valley Vets, to promote information about a breed specific disease in Staffordshire Bull Terriers via www.L2HGA.com. L-2-hydroxyglutaric aciduria is an uncommon but debilitating disease of Staffordshire Bull Terriers, and other breeds. L2HGA is inherited, and is passed on by dogs with a genetic mutation. Symptoms include wobbly walking, fits, muscle cramps and unusual behaviour.
Fraktul has supported local Perth based business Perthshire Flooring, to re-brand. The rebranding exercise included new logo and visual image, which has been developed for signage, advertising, promotional material, stationery, staff clothing and vehicles. The process also included a new website and development of social media, to engage better with our customers.
OK, so lets start at the beginning… What is a logo? Wikipedia summarises it quite well – ‘A logo is a graphic mark or emblem commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).’ Do you need a logo? We often hear people asking, ‘Do I really need a logo, will it really help my business’ [...]