Website design – Self-build or custom design, what is best?Ross Gardiner
Today, despite the promotional opportunities offered by social media, your business website is still an important tool when it comes to attracting new customers.
When deciding whether to refresh your current website or start again with a new design, there are plenty of options to choose from. DIY website solutions such as Wix or Weebly are just a couple of examples. Professional web companies like Fraktul work with you to design and develop a website tailored to meet the wants and requirements of your business.
So, should you go for a DIY website or opt for a professionally designed solution?
If you have a modest budget, and time on your hands then the DIY option may seem best suited to you. There are many online tools that allow you to relatively easily build a drag and drop website using templates for free. Many of these templates can look great, but this makes them popular, meaning that there is probably many similar looking websites out there.
Although DIY websites can look good, these websites are often limited, in terms of their functionality and the design options available. If you need additional features like contact forms or mailing list integration, you’ll often pay extra.
Having a designed website developed by a professional company like Fraktul, you allow for experienced individuals with industry knowledge to design and build your website, taking the hassle away from you.
Unlike the DIY option, where there are limitations with design and functionality, a custom designed website allows for a wider array of bespoke options to be available to you from page layouts and header and footer designs to colour palettes and font options – allowing you to achieve just the right look and feel you’re after. Using a professional team ensures that you can get the right imagery, page layout and compelling text, as well as appropriate calls to action – to make sure that your new website delivers the actions you were hoping for.
A professionally website provider will also deliver design knowledge and ideas to support the creation of a professional, engaging website for your business that fits perfectly with your brand.
Also, companies who provide a custom website design service almost always provide associated website services, such as domain registration, hosting options, high-resolution uptime monitoring, on-going support and backup solutions; giving you fewer things to have to worry about. As well as the nuts-and-bolts technical items, you’ll be wanting to ensure that your social media banners and avatar are as consistent and match the positive graphic impact of your new website.
If you’re looking for a bespoke solution, with complex interfaces with legacy systems or data feeds from other sources, we can help too. We work with a range of specialist web developers/partners and have delivered highly complex User Interface (UI) and User Experience (UX) solutions.
Lastly, choosing a professional company like Fraktul to build your website, will ensure that your new website is responsive in design. This means it’ll be fully optimised for cross-platform integration including desktop, tablet, and mobile – helping your business reach a wider audience and keeping you ahead of your competition.
So, when it comes to deciding between a DIY website or a professionally designed solution, the decision should be based your available budget and your goals for the new website.
If you’re thinking of refreshing your existing website or wanting to go for a completely new design – visit us at http://fraktul.com or give us a call on 01738 237850, we’d love to help your business grow.