How your Logo can be a powerful tool to support your business
OK, so lets start at the beginning…
What is a logo?
Wikipedia summarises it quite well – ‘A logo is a graphic mark or emblem commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition. Logos are either purely graphic (symbols/icons) or are composed of the name of the organization (a logotype or wordmark).’
Do you need a logo?
We often hear people asking, ‘Do I really need a logo, will it really help my business’ – the quick answer is ‘Yes’.
When a business does not have a strong logo, which easily identifies them, it can make it more difficult to connect with their target audience and grow. A logo is a form of advertising and it can carry a message as well as communicating a brand to the public.
A logo is very specific to an individual company; it can be serious or playful, traditional or modern, depending on how you wish the public and potential customers to view your company. As a logo supports a company’s overall marketing, it is important to get it right. It is often said that viewing a website or brand is much like a house viewing. Remember, first impressions count and your potential customers will make a decision within a few seconds on whether you’re the right business, or not. Therefore, those organisations which spend time and energy over their logo, branding and marketing strategy, will communicate better and have a much higher chance of success then those that don’t.
It is important not to think of a logo simply as a pretty graphic, which you can put on your letterhead. When used correctly it can be a powerful tool to enable you to convey your company in the best possible way.
Some pointers on creating a great logo:
- Relevance: Make sure it represents the company, its services and values
- Versatility: Make it versatile so that it works on a multitude of mediums e.g. on a dark background, light background and mono, as well as very small
- Avatar: if you are wanting to utilise the array of social media tools available, such as Facebook and Twitter, think about how the logo will work as an avatar
- Timeless: try and make the logo timeless, so that it is still effective and powerful in ten, twenty or thirty years time.
- Message: Make sure it is communicating the correct message to your target audience.
A logo doesn’t need to be highly complex with a bundle of effects. Sometimes a simple logo can be more successful, as brands like Facebook, Coca Cola, Google and Twitter have shown.
Does it stop with a logo?
Once the logo has been created it’s important to ensure this filters through to all stationery and marketing material, building a consistent brand image. Consistency throughout all materials, ensures that they are easily associated with the company at a glance. It also sends a message to your customers, as a consistent professional presentation implies that your customers can expect the same service from your business, and who wouldn’t want that?
Fraktul has been involved in designing many logos for an array of businesses so if you need any help or advice we’d love to speak to you.
- Strategic Marketing – Marketing Plan and research
- Website – Design, upgrading and content development
- Bid Support – Bid management and support
- Social media – Management, support and training for LinkedIn, Facebook and Twitter
- Events – Planning and sales support for exhibitions and shows
- Branding – Logo design and development & stationery design
- Promotional material – Brochures, leaflets and flyers, design and printing
We’ve also helped clients win both local and national awards and, most importantly, to win more business. If you’d like to win more work, get in touch with Stephen for an initial chat.