Rebranding increases sales by 35%

Fraktul - News Article

Fraktul supports local business with marketing to drive sales

Fraktul has supported local Perth based business Perthshire Flooring, to re-brand. The rebranding exercise included new logo and visual image, which has been developed for signage, advertising, promotional material, stationery, staff clothing and vehicles. The process also included a new website and development of social media, to engage better with our customers.

Garry Cumming, MD of Perthshire Flooring, says “We worked with Stephen to develop our marketing strategy, which resulted in our new brand Perthshire Flooring. This works alongside the established Easy Carpets brand, which has been trading in Canal Street since 2009. We wanted a high quality brand image, to represent the quality of our flooring materials and to better indicate the wide range of flooring types we now provide. We’re really pleased with our new brand, which is vibrant and professional.”

Garry went on to say “This investment in our brand, alongside increasing our range of flooring and showroom improvements has been worthwhile, as we have seen a 35% increase in business since implementing these changes. I’m really impressed with the comprehensive service that has been provided, giving the whole business a really strong visual identity.”
Stephen Gorton, Fraktul MD, added “We’re thrilled to see such a positive financial return for Perthshire Flooring on their investment. Given the tough economic environment, it’s good to be helping local business develop. It’s great working with Garry and his team. We feel that not only is the rebranding good for Garry’s business, but it’s good for Perth City too, as it has a reputation for high quality independent retailers.”

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