Active Kids are Happy Kids

Active Kids Adventure Park is one of Perth’s best and well-known attractions. At Active Kids you are guaranteed to have an action-packed day out, with fun for all the family. Let the kids run around exploring the outdoor adventure park or scramble around the indoor soft play, whilst you relax in the coffee shop enjoying some tasty home-baking. Situated on a farm just north of Perth, Active Kids Adventure Park is definitely worth a visit.

Active Kids approached Fraktul looking for a refresh of their existing brand and website. We were of course delighted to help, as many of our team have very fond memories of visiting the adventure park.

As a well-established name and brand, not only in Perthshire but across Scotland, we didn’t want to make any radical changes to their brand identity. Instead, we did several subtle changes to refresh the brand, creating a simple, modern and consistent identity. Since completing the brand refresh, we have helped the team at Active Kids update their internal collateral such as coffee shop menus and external promotional DL flyers, which have since been distributed across Scotland, along with growing their social media following and engagement.