As a well-established name and brand, not only in Perthshire but across Scotland, we didn’t want to make any radical changes. Instead, we made several subtle changes to refresh the brand, creating a simple, modern and consistent identity. Since completing the brand refresh, we have also helped the team at Active Kids update their internal collateral such as coffee shop menus and external promotional DL flyers, which have since been distributed across Scotland, along with growing their social media following and engagement.

One of our main objectives when designing the new website for Active Kids was to make it visually engaging, fun and easy to navigate. To do this we used bright colours, an interactive park map, a GoPro video from the perspective of a child having a great time within the adventure park and created a cartoon avatar of their mascot, Stanley the dog, who pops up throughout the website.

The new website also incorporates an online ticket booking system which allows guests to purchase tickets for days out and events from the comfort of their own home.