Pawfect new branding for local dog charity

The Fraktul team are barking mad for dogs, and love when clients bring their furry friends along to meetings. We are extremely proud to be supporting the Perthshire Abandoned Dogs Society (PADS) with on-going marketing support.
PADS is a well-loved, long-established local dog rescue charity, with kennels at Forteviot. They aim to provide care and shelter for the county’s unwanted dogs and help to find them new loving homes. A registered charity, PADS fund their incredible work through fundraisers, the sale of dogs to new homes and generous donations. If you would like to support this great cause, please click here.
We have supported PADS in many ways, but one of the first objectives was to design PADS a new logo to help raise awareness of the charity. We used a paw print as the focal point as this is instantly recognisable and relatable to what the charity cares for – dogs.
Fraktul has used PADS new shiny brand to develop various marketing and promotional collateral, including flyers, stationery, donation tins and signage, for use at fundraising events. Each year we also design a dog-themed Christmas card, that PADS sell to raise much needed funds.
To help promote the charity online and raise awareness, we have also designed and developed a brand-new website. The website is full of helpful information about caring for dogs and the work that the charity carries out. Most importantly, the website promotes what dogs are currently looking to be re-homed.
Fraktul has provided on-going website support and training to the dedicated team of volunteers at PADS. This provided the skills to update the website with new dogs as and when they are ready to be re-homed.
If you’re thinking about getting a dog, then please consider PADS. Their passionate staff will do their very best to find you the right canine companion. Visit their website or pop out to their kennels for more information.
Visit the PADS website